Xerjoff and Alléno at Italian Embassy in Paris
At the Italian Embassy in Paris, the event celebrated Italian and French excellence through art, luxury and lifestyle.
For Xerjoff, France has long represented a place of inspiration and creation. This occasion marked a meaningful full-circle moment, from the Saveurs Olfactives experience developed in collaboration with Yannick Alléno, to the co-branding journey with Champagne de Venoge, and the forthcoming opening of the thirteenth Xerjoff mono-brand boutique in Paris.
The event highlighted a shared vision of excellence, bringing together Italian craftsmanship and French savoir-faire within an institutional and culturally significant setting.
Client: Xerjoff
Location: Italian Embassy, Paris
Event: Press Conference
Equipment: Nikon Z8 + NIKON Z 14-24mm f/2.8 S + NIKON Z 28-75mm f/2.8 ++ AF-S NIKKOR 70–200mm f/2.8E FL ED VR
Set Design, Location and Brand Presence
The event took place inside the historic rooms of the Italian Embassy in Paris, one of the most significant institutional venues representing Italian culture abroad. The Embassy stands as a symbol of diplomacy, heritage and international dialogue, reflecting the longstanding relationship between Italy and France.
The architectural elegance of the location offered an authoritative and refined setting, where history, art and institutional identity naturally converged. Set design and brand presence were carefully integrated with respect for the space, allowing the venue itself to remain central to the narrative.
The balance between the Embassy’s historical importance and contemporary brand communication created a cohesive environment, reinforcing values of excellence, craftsmanship and cultural exchange at the core of the event.
Lunch and Presentation of Saveurs Olfactives
The event continued with a private lunch and the official presentation of Saveurs Olfactives, the dining experience developed in collaboration between Xerjoff and Yannick Alléno. Conceived as a meeting point between fragrance and gastronomy, the project explores how scent and taste can work together to express the identity of a city through the most evocative senses.
Hosted within the institutional setting of the Italian Embassy in Paris, the lunch welcomed the Italian Ambassador alongside selected guests and journalists from leading international publications. For many of them, this occasion marked the first tasting of the menu created by Chef Yannick Alléno specifically for Saveurs Olfactives.
The presentation offered an intimate and focused moment, allowing guests to experience the dialogue between cuisine and fragrance in a context defined by excellence, cultural exchange and refined hospitality.
