Louis XV 1722

advertise

9 Dec

Advertise Campaign for Xerjoff Louis XV 1722

A synergy of tradition, passion and expertise, resulting in a refined dialogue between artistic exploration and the Maison de Venoge, one of the most prestigious wine libraries in Champagne.

Louis XV 1722 is a perfume conceived as a celebration: a fresh and original composition designed to lift the spirit and engage the senses. The woody structure opens with metallic notes, echoing the sensations evoked by champagne, before gradually revealing warmer and more seductive nuances on the skin.

The collaboration between Xerjoff and the Maison de Venoge represents a cultural exchange of ideas and craftsmanship. Alongside the creation of the fragrance, a series of rare champagne expressions were developed, with grapes specifically selected to complement the perfume’s composition, resulting in Blanc de Blancs, Blanc de Noirs and Rosé.

For this campaign, the photographic imagery was created using the same continuous lighting setup employed during the commercial shoot. This choice allowed for a cinematic atmosphere and visual continuity between still and motion content, using light, shadow and reflections to emphasize textures and details, and to immerse the viewer in a timeless, film-inspired visual narrative.

Photo Advertise Campaign Team

Client: Xerjoff + De Venoge
Shooting Locations: Maison De Venoge
ADV Photographer: Massimiliano Sticca
DOP: Alessandro Mattiolo
Assistant DOP: Filippo Doveri
Set Assistant: Nicolò Bacchini
Set Designer: Maurizio Fò
Stylist: Francesca Cibischino
Mua: Arminda Falcione
Images Post Production: Martina Romano
Actor: Jozef Gjura